We’ve recently been test marketing a product and paying for ads on both Google AdWords and Facebook to drive traffic. The type of customers they attract are very different and it’s very important to understand the difference.
Your ads will work differently because people use the sites differently. People use Facebook is for experiencing one’s life. They use Google to solve problems.
People clicking ads on Facebook:
People clicking on Google ads:
They both can be very effective, just make sure your ads are speaking to to how the person is using the site.
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I’m still seeing so many people still asking why they’ve still not sold artwork on Redbubble!
So I’ve compiled all my enterprising, marketing, sales and money-based articles written over the last two years. I really REALLY hope you enjoy reading and applying them into your sales-campaign.
First, let’s take a look at you, the artist within. Wait, that sounds like the first article…
1. Defining the Artist Within
2. I Have a Special Condition!
3. Keep that Entrepreneurial Spirit Alive
4. Two Crafty Ways to Become a High Profile Photographer
5. Playing the Popularity Game Without Caring if You Win or Lose
6. What Makes You Think Your Art is Good Enough?
Here is the guts of this article, the really in-depth stuff that should help understand how to better use Redbubble in your venture to either make money or make a name for yourself:
7. Are You Selling More Artwork ?
8. Helping YOU Make a Profit on Redbubble !
9. Pleasure from Profit from Pleasure
10. Quality Marketing Equals Sales
11. Selling Your Art Successfully
12. Sell, Give, Donate and Use Your Skills
13. My Marketing Strategy
14. How to Sell Anything
15. Tips to Successful Photography.
16. Twelve Months on Redbubble
The trick is to read each article, and then ask yourself: ‘How does this apply to my situation?’. I’m very sure you’ll find a way to incorporate the ideas I’ve used here to improve your situation and increase your sales! I look forward to hearing how much more sales you make over the next few months!!
Some of you will now want to run an exhibition, gallery or stall of your artwork. For that I have compiled another list of links that should help you!
… Running Sheet for Exhibitions
Since this is my article, I have to get a few shameless-plugs in here somewhere. I have T-shirts for sale that will get you noticed!
… Your Name on a PHOTOGRAPHER Shirt
… Photographer Shirts
… Redbubble Shirts for Artists, Writers and Photographers
Postscript
I’ve written a few simple tips that any Redbubble Artist could use. I don’t write them so much any more, but I keep them here for my own reminder. Please enjoy these two that relate to this post enormously:
… Tip #001
… Tip #004
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There is a great and easy way to spread informations from your tumblog in a more effective way…
For this you just need to post a ADD TO ANY - SHARE BUTTON to your tumblr, like I have also made on my site…
When you would like also to have an instant SHARE BUTTON at your tumblr-page, which is automatically added to your tumblog after every post… Nothing easier then this!
To place under every post in Tubmlr
</div> {/block:Posts} using your browser’s find feature (commonly in Edit > Find) <!-- Add to Any Share/Save BEGIN -->
<br/><a class='a2a_dd' href='http://www.addtoany.com/share_save'><img alt='Share/Save/Bookmark' border='0' src='http://static.addtoany.com/buttons/share_save_171_16.png' width='171' height='16'/><p class='a2a_linkname_escape' style='display:none'>{Title}</p></a><script type='text/javascript'>a2a_linkname_escape=1;a2a_linkurl="{Permalink}";</script><script src='http://static.addtoany.com/menu/page.js' type='text/javascript'></script>
<!-- Add to Any Share/Save END -->
Links are the connection between two pages across the web. In fact, all the webpages available on the internet are connected via one or more links. These links play a crucial role in the search engine optimization as the search engines count on the links to award the webpages for their relevance and credibility. Generally, the links are considered as votes for a webpage and hence, more the number of link to a site the more useful it is for the visitors. Therefore, the search engines consider the links as one of the important criteria while ranking a webpage for a particular keyword. Sometimes, the links become the important means to bring visitors, including search engines, to a website. Hence, the best SEO company strategically develops the link building programs for any SEO campaign.
Links are another important SEO term and the different features of the links are discussed bellow.
Links- Internal, Inbound and Outbound
In a layman’s term you can use incoming and outgoing links for the inbound and outbound links of a website. As it is discussed, the incoming links are like votes for a website and can significantly improve the rank of a webpage on the search engine result pages. So, the webmasters try their level best to secure numerous incoming links to their sites. A couple of years ago, there were numerous ethical and unethical techniques of link building. But, the search engines have grown smart with their changing algorithms and counting only quality links of a webpage. Outbound links are also equally important and if you are linking to any reputed website, you are referring your visitors to an informative and useful page. The internal links of a website also has a major role to play in making all pages of the site get indexed by search engines.
Source Page and the Anchor Text of the Link
There are two parts of a link- a source page and a destination page. The source page of the link is called linking page and the destination pages is called linked page. While evaluating a link the search engine takes into account both the source as well as destination page. And, when the quality of the link is considered, the source page, its PR and relevance are the features that are important. The text the link starts from is also an important feature for the search engines. You may get a link from one of the reputed sites but the anchor text can make a lot of difference to the quality of the link. Therefore, the best SEO company gives importance to use of keyword in the anchor text.
The Don’ts of Link Building Strategies
As the mechanism behind the search engine algorithms have changed a lot, now the search engines are able to differentiate between the qualities of the links. Any unethical practice of link building can lead your site to get penalized by the search engines. Purchasing links and building links from the links firms should be avoided. Even links from a webpage with numerous outbound links are not effective for a site.
Make a careful strategy for link building or take help of the best SEO company in this regard to enhance your site ranking on the SERPs.
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Here you can find backlinks to your website (type your http://…… into the free field and click RUN PIPE)…
Find sites, which promote you, or post links to your site… very interesting….. :)
You also can get them as RSS Feed!
This is really funny….!
At a recent art show, I could not help but notice that not everyones day was going as well as mine! As I experienced a constant stream of people flooding into my booth and buying my artwork, my neighbors were sitting idle and waiting. Not only did I have people buzzing in and around my booth, but after they purchased my artwork, they told their friends to come to my booth and buy from me!
First, get rid of your directors chair. Artists that avoid perspective customers always amaze me. Youve spent so much time creating your art to sell. Youve spent the time and money to exhibit at the show. Why hide? If you want to sell your work, you must interact with the public.
Put yourself out there! Its very simple - you create additional value to your artwork when you interact with a perspective customer. Explain to them what makes your art work unique. Tell them how you came about conceiving and producing your artwork. Tell them the story, people are interested, and when they buy the piece they now own additional information about the piece to share with their friends.
Its important to give a reason for someone to stop at your booth. Utilize a main focus piece on an easel or pedestal in order to draw interest from the crowd.
Using signage is an easy way to give someone a reason to stop at your booth. With signage, you can give suggestions for alternative uses of the artwork. For example, many of my sushi dishes sold as candle displays, soap holders, bread plates, etc.
Run a show special and use signage to promote the details. Its important to give an added incentive to purchase something from you that day. Take one of your lower end products and create an easy way for people to purchase more of them buy 2, get 1 free for example.
Invite people to sign up for a free drawing to win a piece of your artwork. This last step allows you to capture their name and email for future marketing purposes.
Finally, take a good look at your booth. The success of your next art show will increase when you create the successful booth. View your booth from the customers vantage point. Is it inviting? Does it create the I gotta have that piece! mindset? Attend an art show yourself. Go from booth to booth and see what draws you in to look further. See which booths the people flow to. What about those booths caused you to walk in? Keep notes, assemble that information, and apply it to your booth when you set up for your shows.
Keep your booth fresh throughout the entire show. Remember every time someone walks into your booth they are a customer meeting you for the first time and you always want to make a great first impression.
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The best way to spread and promote your work is to add the social bookmark button to your websites…
Don’t wait until someone finds your work between all the great stuff at the whole web!
Just add this and spread it around….. ;)
I wish you a lot of visitors!
